Winner of a ‘best in show’ at D&AD New Blood 2014.

Lenticular poster series for lego; the parent’s view of lego around the home is livened up by a child’s imagination. Playing on lego’s omnipresence in the average household and the typical scenes parents experience.

Posters are placed at adult eye-height. When viewed from this angle the first, humdrum image is displayed. Crouch down and view it from a child’s perspective, and the image is transformed.